Adshir ltd. operates from Tel Aviv since 2014. Adshir developed and commercializes a real-time photo-realistic ray tracing engine LocalRay® for mobile devices, targeting the smartphone gaming (including AR/VR) for entertainment and for commercial AR.
The mobile gaming market is forecast to $106 billion in 2020 (source: Statista), strongly accelerated by the pandemic. The ray tracing technology is projected to take 60% of all computer graphics in 2023 (Jon Peddie Research). Adshir’s TAM is anticipated at $5B.
Adshir’s LocalRay® is the first and only ray tracing graphics technology of photo-realistic quality, real-time animation, low power and software-based for smartphones, enabling cinematic level of gaming* equal to those of consoles and high-end PCs. As opposed to the high-end solution of Nvidia, LocalRay® needs no accelerating hardware, just software on a conventional graphics processor. The technology is the brainchild of Dr. Reuven Bakalash, the Founder and CEO, and a serial entrepreneur that founded 4 companies, two of them acquired by Oracle and Google. The technology is protected by 40 U.S. and international patents.
The Company has agreements and Beta-sites with leading smartphone OEMs, gaming studios, the number 1 console vendor, and more. The product shipping will start in Q3/2021.
Among the current Adshir’s investors is a Japanese VC Fund and two mobile OEM CVCs. Adshir is seeking for a B round funding.