Ittention specializes in analyzing the visual impact of any communication material (print, digital, video) via our own AI and gives innovative objective metrics and expertise to improve the efficiency of it through a SaaS platform.
Pain: Advertisers worked daily on the creation of ads, packaging or video where they have to make decisions about the design direction. It is difficult for several reasons. Many people to convince internally and externally which leads to a lot of back and forth. Many iterations and a purely subjective decision on the version that will be used. In the end, they lost money with useless versions and without the certainty that the final version will be the most efficient in terms of visual impact.
Solution: Ittention developed an AI which allows to predict automatically the places which are going to draw the human attention on any type of communication material. Quickly, our SaaS allows to optimize the visual efficiency of the visuals to increase their impact on the envisaged target with some innovative objective metrics, a unique methodology and expertise. Thanks to Ittention, Advertisers save some budget, avoid losing time on iterations being sure that the material is visible for the target.